01-04-2002
FX puts the fizz into Cadbury Schweppes
For many companies with a relatively young workforce, a global portfolio and a product dependent on image, the office is an increasingly important space. Back offices can’t be simple typing pools: they have to function as an extension of a brand's value. Squaredot have encapsulated Cadbury Schweppes’ brand values and delivered a dynamic space that fizzes with excitement and is clearly paying dividends with an enthusiastic work force. These are offices with an unrestrained palette, where resin hands are the perfect antidote to a dull product display and quiet rooms are described as ‘womb like’ – the kind of break-out space favoured by creatively managed, time flexible companies. (FX magazine, May 2002)